Obvious Adams: The Story of a Successful Business Man
Updegraff, Robert R.
New York: Harper & Brothers, 1916.
57 pp.; 17.5 x 12 x 1 cm
Hardcover (good)

Influential vintage book on the advertising industry based on Updegraff's columns from the Saturday Evening Post. Presumed first edition. Copy is in good condition. Some general wear to the black cloth boards. Bumping and minor fraying to the corners. Spine has some minor damage: fraying to top and bottom and the cloth covering at the top has come a little bit loose. Gilt text on cover still bright and clear. Binding and hinges in very good shape. Interior is very good indeed. All leaves clean and unmarked and still bright for their age. Advertisements at rear. A nice copy of an exceptionally scarce edition of this classic.